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Decepticons

Agency Network: 
Published/Aired: 
August 2009
TV3:  Decepticons
TV3 Ambient Ad -  Decepticons

Description

Ambient advertisement created by BBDO, New Zealand for TV3, within the category: Media.

Caption

To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.

Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Paul Kim
Copywriters: Paul Kim
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman
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Highest Rated

corkscrewkibitzer's picture

What's scam about this? It's brilliant.

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
FULLYLOADED's picture

A simple idea well thought through. I like this alot. Strong.

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest's picture

Nice.

Guest
Guest's picture

This will transform into metal for sure *****!!!

Guest
Guest's picture

Simple, but makes its point perfectly. All in all, fantastic!

Guest
Guest's picture

Sweet Scam

Guest
corkscrewkibitzer's picture

What's scam about this? It's brilliant.

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
wild_fire's picture

nice.
*wondering about the technology behind this (and how much was spent)*

wild_fire
Activity Score 91
A stranger abroad's picture

I suspect the technology was a guy on a ladder. These 'specials' are often only done on one site, or perhaps one in Auckland and one in Wellington, so the costs are probably quite manageable.

A stranger abroad
Activity Score 427
Copywriter at Singapore
gonndo's picture

I feel a lot of Ki about this, excellent!!!!!!!!!!!!!!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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