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Agency Network: 
Published/Aired: 
July 2010
TV2 Ambient Ad -  Bloody cooler

Description

Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.

Ambient advertisement created by BBDO, New Zealand for TV2, within the category: Media.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
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miko1aj's picture

blood shmood. And what exactly it was? Nice idea btw.

miko1aj
Activity Score 3086
tirthomitro's picture

the feeling is the same as above.
I wouldn't(and I know my colleagues wouldn't either) drink from that.
GROSS!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture

that's desgusting!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
rolling.stone's picture

hatsoff to idea

my only question where they had placed coolers

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Bellow the ad says: "These were placed in gyms, offices, hairdressers and other public places"

Guest
Brainsugar's picture

at bbdo auckland only. ;-)

Brainsugar
Activity Score 1631
Copywriter
Blashyrkh's picture

Filled with blood? OK we got it but I guess it should be explained what kind of juice it is.

Blashyrkh
Activity Score 32890
Art Director
benihana77's picture

This is off topic, but what's your picture from? It reminds me of this animated short film about an army officer kicking soldiers off of a high-dive. If it is from that, do you remember the name of the film? I've been looking for it. Thanks!

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Blashyrkh's picture

Fallen Art by Tomek Baginski ;)

Blashyrkh
Activity Score 32890
Art Director
benihana77's picture

That's it! Thanks a lot.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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kindlovingsoul's picture

Clamato? Red Kool Aid? Sangria?

kindlovingsoul
Activity Score 82
Copywriter
jbuckingham's picture

The red water fountain was so much better.

jbuckingham
Activity Score 913
Guest's picture

Strange, I don't know how many people will they reach with this message, nice idea but I don't know if it really works...

Guest
benihana77's picture

Yeah, nice idea, but the art is kind of ugly on the cooler. Could have put a little more effort into it beyond slapping a sticker on a regular cooler and filling it with blood, though it does "normalize" the blood-cooler, so that's kind of funny. I'd totally drink the water, but I doubt I'd watch the show.

re: jbuckingham - red water fountain? Where was that done? That does sound a lot cooler. Water fountains already have that gritty feel to it; having blood come out of one would be slick.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Man in a Box's picture

Not the guerrilla i would like to find out... :S

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
rurorjuror's picture

Type needs to be improved. However, it's a good idea. No one used cooler this way before.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

scamhandler's picture

This idea was stolen from a Glennz (also a New Zealander) designed T-shirt.
Google Image search "Glennz office chat" and you'll see.

scamhandler
Activity Score 84
Art Director at DraftFCB Auckland New Zealand
kingzeus's picture

interesting..

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Guest's picture

From memory it's water, cocoa powder, corn flour and red and blue food coloring.

Guest
Guest's picture

'Get your fill' by True Blood?

http://bit.ly/9AI1dZ

hmm...

Guest
CABAZORRO's picture

Uuuuughhhhh.... desagradable

CABAZORRO
Activity Score 366
graphic
Guest's picture

A super cool eye-catcher!!!

I want to taste!

Guest
Brainsugar's picture

pfffff.... Years ago, for an horror film (I don't remember the tittle), they colored in red the water of a public fountain on a great place. That's was much better...

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

I should've added, an image of a vampire's teeth on the glass btw.

Guest
Guest's picture

Yeah, that was by Colenso too. Scream from like 2000 in a fountain. Way nicer than this idea sorry to say.

Guest
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