Weaver’s village

Agency Network: 
August 2016
Turtle Khadi: Weaver’s village


Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ft x 5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores.

Ambient advertisement created by JWT, India for Turtle Khadi, within the category: Fashion.

Advertising Agency: JWT, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Creative Directors: Diptanshu Roy, Sarasij Dasgupta
Art Director: Jatishankar Bhowmik
Copywriters: Arjun Mukherjee, Anurag Acharya
String Illustrator: Jatishankar Bhowmik
Photographers: Indranil Mukherjee, Jaydeep Mandal
Business Director: Ayan Chakraborty
Senior Account Executive: Urmi Roy
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