Try it on

Published/Aired: 
November 2006
 Try it on
 Try it on

Description

An ambient work made for a trendy shoe shop in Berne, the capital city of Switzerland. The ad was printed on paper and was distributed in a restaurant very near to the shoe shop. Our goal was to let the women "try" on the shoes during their lunch break. The name of the shoe shop and the address are written on the inner sole of the shoe.

Advertising Agency: LangGysiKnoll, Berne, Switzerland
Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost
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justpassingby's picture

who wants to see a pair of shoes and feet while youre eating?

justpassingby
Activity Score 1368
Other
White Space's picture

No kidding.

White Space
Activity Score 86
Art Director
Guilherme Bill Luz's picture

no in a restaurant, disgusting, how did they accept that?

Guilherme Bill Luz
Activity Score 202
shrp0103's picture

i know.....smelling shoes in ur plate, dsnt sound or looks gud to meeeeeeee//////.man?

shrp0103
Activity Score 104
Art Director
ChuckNorris's picture

And they put female shoes on both sides of the table?
Is that like a lesbian only restaurant?

SCAM!(and a bad one)

ChuckNorris
Activity Score 834
Creative Director
popdistortion's picture

A great example of wrong placement.

popdistortion
Activity Score 1592
squirrely's picture

Nice execution. Perhaps away to counter the issues you raised is to show male and female feet as well as different pairs of shoes. I really don't think seeing feet before you eat is really that gross. Common.

squirrely
Activity Score 316
Graphic Designer
act's picture

squirrely are you one of these guys?

Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost

seeing feet on a table next to your food is gross. no matter how beautiful they are.

act
Activity Score 535
Art Director
Mo's picture

It doesn't smell that fresh.This media placement has been used before. More than once I guess. :-\

Mo
Activity Score 648
Art Director
anmy's picture

it is far from real life.would you like to see someone ugly foot
while eatging

anmy
Activity Score 14
Copywriter
Beatles's picture

If the food is good then I will ignore the shoe, and the shoe shop.

Beatles
Activity Score 47
Creative Director
Desi's picture

It doesn't really work even if it is ok to have feet on the table. You need some distance between your hands and your feet. They could have put the shoes on the floor however.

Desi
Activity Score 1042
the mighty ham's picture

In switzerland feet are a delicacy.

the mighty ham
Activity Score 94
Copywriter
johndoe's picture

Oh c'mon, give me a break. This piece is nice. I check this website a couple of times a week and it makes me sick that most people always finds out bads things in all ads posted. You take advertising soooo seriously that it isn't fun anymore. Your comments only lead to boring, conventional and predictable advertising. Think about it!

johndoe
Activity Score 4
Copywriter
thecharles's picture

stop the gatoring. Its still unexpected to the general public, even if they don't like it, at least they will talk about it.

thecharles
Activity Score 104
Graphic Designer
killdecd's picture

if it put on the floor maybe the feel would not as disgusting as now on the table. think about it.

killdecd
Activity Score 2
Copywriter
Pila's picture

??????

Pila
Activity Score 177
Art Director |

Pila

act's picture

johndoe's work must have been slammed couple of times a week. boohoo.

act
Activity Score 535
Art Director
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