Truck
Description
Creative Director: Carsten Bolk
Art Director: Jacques Pense
Copywriter: Andreas Walter
3D Illustrator: Erik Thijssen
Post Production: Stefan Kranefeld
Published November 2006.
Haha!
What a fake! This has never been published in Germany.
Its already been done. A ups box inside a FedEx box. So its just an exaggeration.
Jaggy, MICA Ahmedabad
Not the first time i see something like this so im gonna ask...Wouldnt u get sued for things like these??
"Sex sells. Truth even better." - A friend
It only works it that angle... heheh!
saatchi had done this DHL box in FedEx box
ideas....30 minutes nahi toh free.
Or you're referring to the One Show Gold, multi award winning piece by BBDO Bangkok, with a visual of a DHL Box in a FedEx Box? That was done in 2005 or earlier.
people this is for the Rhino awards, it doesnt have to be real. google the rhino awards and see
some more of 2006:
http://www.rhino-award.com/voting2006/index.php
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It isn't a fake.
See Rhino Winners 2006!
it doesnt have to be produced to be a rhino award. So it is half fake I guess..
over used idea, poor concept, I never thought an international ad agency will do such a thing, tsk-tsk-tsk...sigh.
Rhino awards are submitted as ideas - not executions. Only the wnners are actually produced, and only for the award show. The ideas are lovely, but they don't work without the right angle for the optical illusion.
I think UPS needs to think seriously about tendering out their business to someone else. This picture says it all, it made my day!
Howdy folks. Does anyone have any contact info for who might be able to pull this kind of stuff off from a print production point of view?
Curtis
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