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The world's largest beach towel

Agency Network: 
Published/Aired: 
October 2010

Description

Ambient advertisement created by Leo Burnett, Spain for Tropical Beer, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett Iberia
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriters: Francisco Cassis, Covadonga Díaz
Art Directors: Sergio Lobo, Emilia Bertola
Digital Creative: Fred Bosch
Chief Digital Officer: Alfredo Laguía
Creative Advisor: Tura
Digital Production Director: Víctor Moreno
Programmers: Luis Marcano, Horacio Panella
Project Manager: Felipe García
Account Director: Laura Gutiérrez, Asier García
Account Executive: Silvia Pérez
Event producer: Elena Zamorano
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Highest Rated

ichan's picture

wonderful idea... love it. now that's advertising.

ichan
Activity Score 80
Roger Keynes's picture

Cool.
Guessing the Spanish (like the Aussie) beach culture would dig it.
Is the beer any good? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

Yeah great event and the beer doesn't have to be good to make a good ad ;-)

jackmancer2017
Guest's picture

Big idea =) Love it!

Guest
mvads's picture

"the only thing you cannot share online..."
great thought!

mvads
Activity Score 62
il loco's picture

i love the way they used facebook !

il loco
Activity Score 252
Copywriter
cmateo's picture

really cool event!
actually, breaking the record is less important than turning virtual sharing into reality.
for me, that's the key... 9/10

cmateo
Activity Score 74
Prime83's picture

Good

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

BIG TOWEL, BIG IDEA!

Guest
Guest's picture

That really cheered me up...

Guest
kashon's picture

good one... 3 cheers to the agency

kashon
Activity Score 13
Planner at Group M |

regards

K@$H
Micro Marketing Professional
www.karanshetty.in

Guest's picture

muy chula la acción. enhorabuena¡

Guest
ichan's picture

wonderful idea... love it. now that's advertising.

ichan
Activity Score 80
VINICIUS SERPA's picture

COOOOOOOOOOOL
congratulations

VERY NICEEEE

VINICIUS SERPA
Activity Score 34
alexander_bickov's picture

Great campaign

alexander_bickov
Activity Score 3281
Homero's picture

Wish to had been there...

Homero
Activity Score 21
bluewhisper's picture

Don't know what is interesting in this campaign. Just a towel? Just another bored excuse of party.

bluewhisper
Activity Score 3
Marketing Manager
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