The use of helmets among skaters is very rare: about 1 in ten lovers of the sport use the safety equipment. That’s because, for them, there’s nothing better than feeling the adrenaline, the freedom and the wind in their hair. With that in mind, Tribo Skate magazine created a fun campaign to get the attention of those who trade safety for style and to encourage the use of helmets, it launched the Brave Peruke. In the action, which was backed by DDB Brasil, the skaters wore special helmets with hair and different hair dos. The action is present in the biggest parks of São Paulo and surrounding cities for the skaters to use. The best pictures will be featured in the magazine. The tagline seals the idea: Real freedom is to ride with safety.
Ambient advertisement created by DDB, Brazil for Tribo Skate, within the category: Media.
Creative Directors: Marco Versolato, Gustavo Victorino e André Faria
Art Directors: Mozar Gudin, Pablo Blass
Copywriters: Tomas Correa, Leandro Custo
Account Services: Tania Pena, Caroline Pintarelli, Paula Calabró
Project Director: Denis Gustavo Alves
Photographers: Sérgio Prado, Kauê Uema
Art Buyers: Clariana Costa, Daniela Strang
Graphic Production: Clariana Costa, Anelito Nobrega
Production: Trator filmes
Director: Alex Miranda
Printing: Fusão, Sandice, Mascarenhas & Mello