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Car carrier truck

Agency Network: 
Published/Aired: 
November 2010
Trânsito Amigo:  Car carrier truck
Trânsito Amigo Ambient Ad -  Car carrier truck

Description

Ambient advertisement created by Ageisobar, Brazil for Trânsito Amigo, within the category: Public Interest, NGO.

Caption

This can be your next vehicle if you drink and drive.

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Guest's picture

impressive

Guest
riyelam's picture

Cool. Could be better if that was an actual bus with wheel chairs instead of chairs. That would create more buzz.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
jackmancer2017's picture

1+. This, or something similar with more impact. This is a solid but not 'great' yet.

jackmancer2017
Guest's picture

i don't think its good for that idea
but maybe for another related idea

Guest
Ads.chinaSMACK's picture

A goof idea, but not a great one. The consequences of drink driving are a lot worse than just personal injuries, i.e. you could kill someone, loss of licence, etc,,,
This campaign needs more impact.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

MichaelJohnJ's picture

Killing someone else is worse, but I don't think losing your licence is worse than ending up in a wheelchair...

MichaelJohnJ
Activity Score 38
Ahmed Bahaa's picture

good idea here

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

RicardoOliveira1987's picture

I am very happy to give my first 10

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

RG's picture

Strong. Specially because in Brazil we'll see a lot of these trucks to deliver the cars to the retailers. Good luck on the awards!

RG
Activity Score 184
Copywriter |

RG

LeeHarvey's picture

In most cases the drivers recover but their victims end up in a wheelchair. Still 7/10.

LeeHarvey
Activity Score 3045
Creative Director
Dzsoi's picture

This can be? You mean the truck? I would say "One of these can be your next vehicle..."
But I like it. I feel myself too small to judge the effectiveness.

Dzsoi
Activity Score 8609
Copywriter
morse's picture

Very nice idea. Very expensive too.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Really impressive.

Guest
Guest's picture

i get to drive a truck with wheelchairs on it if i drink and drive? cool.

Guest
Rastamathamba420's picture

yeah! It's a winning promo! :D if you drink and drive can have a truck in front of your house and the wheelchairs if for quick racing aganist your drunks friends! :D

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Rastamathamba420's picture

funny point of view... but I'm sorry, I will make an appointment about ad.... This a great idea, maybe expensive but great idea. Congratulations!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

monsieurange's picture

Perfect!!

monsieurange
Activity Score 520
Creative Director
Janae's picture

i would say, more people die than get into a wheel chair by a car accident.
a pimped coffin with wheels is black humor, but its more realistic.

Janae
Activity Score 385
Guest's picture

tranza

Guest
Guest's picture

The bus option is also a good idea.

Guest
Guest's picture

The bus idea is not good. If you are riding the bus chances are you don't have a car to drink and drive. At least in Brazil, that's true.

Guest
daloprete's picture

The bus idea dont work. If you get the bus, you maybe dont have a car, if you have one, then yoy dont drink and drive...

daloprete
Activity Score 50
Creative Director
riyelam's picture

Don't you think if one see it on real they will first think a wheel chair delivery van shifting wheel chairs from factory to distributor, and if that happens then they will not pay attention anymore what is written or not, but in a glass coverd bus they will pay attention.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
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