Less hot air

Campaign
Agency Network: 
Published/Aired: 
October 2008
Toyota:  Less hot air

Description

In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.

Other additional credits: Executive Creative Director: Dave Newbold

Ambient advertisement created by Richter7, United States for Toyota, within the category: Automotive.

Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director: Hunter Sebresos
Production Manager: Cynthia Griffin
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Guest's picture

'less' hot air means that there is some left?

Guest
BulbheaD's picture

RICHTER7...hhhhmmm, DROGA5?

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

Damn! You got me at 7!

Guest
Guest's picture

damn, u got me at 7.

Guest
Guest's picture

hahahahahahaha, yeah it basically means they're still gonna bullshit u, but not as much as the others. Good concept though!

Guest
Ivancette's picture

I feel the concept its really good and honest in the category. The executions are poor, a really big idea developed by trainees

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Ad_Man's picture

mi hermano, me tendrás que disculpar.
si tu forma de criticar a los redactores será por medio de una frase, creo deberías pensarla un poco más. es pésima.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mmackinven's picture

Hmmm, but helium isn't hot...

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

G.J.'s picture

Jackpot - cheque to tis dude pls. booze for the rest. boos for mr 7. (we're not saving lives so don't be too serious wit the comments mr 7).

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

alnore's picture

hey, I'm not an American, and I didn't know the insight you're explaining,
but I get the message. nice

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

In Australia, the expression "waste of frigging time" means, well...

Guest
Guest's picture

fuck-a-doodle-dooooo!

Guest
Guest's picture

In my country, we have an expression that goes "This is crap."

Guest
Guest's picture

hmmmmm......
after a lot of research, we purchased and had no hot air! nor sales pressure!

Guest
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