A Glass of Water

Agency Network: 
Published/Aired: 
January 2011

Description

Ambient advertisement created by Saatchi & Saatchi, Sweden for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Planner: Per Jaldeborg
Account Managers: Marie Nodbrink, Ebba Jandér
Account Director: Tom Hedström
Advertising Assistant: Afshin Moeini
Production Company: Dallas STHLM
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shinnsei's picture

oh!
very nice concept ambient and very interesting one.

by the way, it can't use in my country for sure. because the water will spill everywhere by rough road surfaces~ lol

shinnsei
Activity Score 39
Thammasat University
CrackerJackFlash's picture

iLikey

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Glut's picture

outstanding!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CreativeNinja's picture

Rated Awesome

CreativeNinja
Activity Score 133
Planner
jackmancer2017's picture

Lovely of course but will anyone use this and won't people turn into slow driving obstacles on the street? I'm maybe too pessimistic ;p

jackmancer2017
mdb1974's picture

Wet blanket here. This is a safety hazard, liability could be huge on this.

mdb1974
Activity Score 411
Art Director
thedesignaddict's picture

Hot tamales!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Paloma's picture

I don't understand why people would do it.
The only fun thing is jesus.

Paloma
Activity Score 531
CuriousPencil's picture

Fun. But so is watching porn, and you can't do that safely driving either. Dismissing the fact that nobody's going to do the 'mirror, signal, manoeuvre, water' routine more than once, this is just a pedometer for a car. Who needs a retrospective map? Who wants memories of a trip using fuel efficiency as a guide? The smartest thing about this charade is plopping Jesus in there to scare the Christians. It has as much to do with eco-driving as my shadow has to do with eggs.

CuriousPencil
Activity Score 4225
Copywriter
imagineit's picture

this is fantastic!!

imagineit
Activity Score 550
JuanPipa's picture

NICE!

JuanPipa
Activity Score 12
ralphstieber's picture

awesome. very clever!

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
kalpesh78's picture

I wonder if anyone was killed? because the driver was busy watching the glass.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

maesepedro's picture

very nice

maesepedro
Activity Score 90
Albion London
KDadá's picture

Uff!! GREAT!

KDadá
Activity Score 106
TorstenM's picture

Perfectemundo!

TorstenM
Activity Score 77
Art Director
Fumko Kawa's picture

nice...

an upgraded version from Initial-D(a car racing comic/movie from Japan) scene... XD

Fumko Kawa
Activity Score 44
Art Director
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