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truecopy's picture

Love it. Great work.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

andrej dwin's picture

superb!

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ziyad_pa's picture

xcellent!

ziyad_pa
Activity Score 105
Graphic Designer |

www.ziyadpa.com

roman-schwienbacher.com's picture

very good idea , escellent work.
simple and effective

roman-schwienba...
Activity Score 1021
Photographer
second_creator's picture

good one

Early to bed, early to rise, work like hell and advertise

second_creator
Activity Score 754
Copywriter |

copywriter

BOOBJOB LOOBCANNON's picture

Would be great if you axed the 'too many didn't' line.

It doesn't need it and works better when you let people figure it out for themelves.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Artchique's picture

oooh yes. That would make it even better. :)

Artchique
Activity Score 166
Art Director
Jet Propulsion Lab's picture

I normally agree with that type of comment. Don't say what you're showing, it's redundant, right?
But with this particular piece, I really don't mind the second line at all. Matter of fact, "because" of that line, the message becomes a bit more emotional and hard-hitting.

This is a brilliant piece of communication. With SO many so-called "fake" and insignificant ambient/guerrilla ads out there recently, this stands high above all the rest.
I'm almost certain that this will pick up numerous awards, but more importantly, I really hope the general public appreciates this type of work when they see it...

Jet Propulsion Lab
Activity Score 10679
Copywriter
BOOBJOB LOOBCANNON's picture

Hmm. Looking at it again perhaps you're right.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Philip's picture

...fantastisch!!!!!!!!! - fantastic - superb !

Philip
Activity Score 65
Creative Director
Martha's picture

Maybe you can help me.I'm looking at the picture but I can't find the clue of it. Maybe the symbol of the 4 vertical lines with one crossing them must tell me something, but it does't! Which symbol is it? Maybe in Italy we don't use it so... :)
thanks

Martha
Stigset's picture

It's not really a symbol, it's a counting technique. When you count (days, or in this case deaths) you draw one line per number. When you reach the fith you cross the four others, and you start over again. That way it's easier to keep track of how many decimals you've counted. (you've probably seen it in prison movies, where the prisonner count's the days he's been in, by scratching a line in the wall).
Great ambient, btw.

Stigset
Activity Score 1454
Art Director
Martha's picture

Thank you very much. I thought there was a relation between this ad and counting days in jail but I couldn't go further. So as you can count days you can count lives, it's not immediate for me! :)
Martha

Martha
Activity Score 12
Other at IED Rome |

Martha ter Horst

Guest's picture

... scat job?

Guest
BOOBJOB LOOBCANNON's picture

Urgghh!? Scat? that reminds me of a movie Ihad th misfortune of seeing when I was in Berlin, I didn't watch for long, once it became apparent what was going on.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

WC's picture

I wish I've had the idea! dammit!!!!! POWER LAAAA

WC
Fk Mikenj's picture

clap. I wish I've had the idea!

Fk Mikenj
Activity Score 197
Graphic Designer
BestAds's picture

Please stop copying all the ads from www.bestadsontv.com.
In the last two weeks you have copied at least 30, including this one from Clemenger BBDO, Wellington. They sent it exclusively to us.

BestAds
Screw you!'s picture

Get over yourself! It's piece of communication meant to be shared. Especially true of a life saving public service message. I guarantee neither the agency nor the client doesn't mind the ad being passed along. And I'm never going to vist your site because you have a stupid selfish attitude about this sort of thing. Didn't your Mum teach you to share?

Screw you!
screw you's picture

我非常同意楼上的观点。did't your mum teach you to share?

screw you
Rog's picture

Creepy, black humour. Bang on, Clems.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

RM's picture

yeah very creepy, this just underlines the fact that the simple ideas are the best.

Let me guess...

The creatives went to the station, they soaked in the sights and sounds, they bought a Coke, Pepsi or longneck for that matter, opened it. The sound of the bubbles escaping for the first time triggers brain stimulation, they take a sip, look down onto the tracks and there you have it ding!

Well done Clems, G'day Rog!

RM
Activity Score 419
Copywriter
Rog's picture

Woah, Ryser! Freak me out.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

manojchaki's picture

superb!

manojchaki
Activity Score 33
Art Director
picturejockey's picture

This should be done in Bombay. Everyday about 10 people die here while crossing tracks and no I am not exaggerating, the average is indeed 10 people according to a daily.
http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

BOOBJOB LOOBCANNON's picture

Do you not call it Mumbai now?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ooops's picture

counting AGAIN

ooops
Activity Score 448
Other
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