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Agency Network: 
Published/Aired: 
May 2016

Description

"te huur" means "For Rent"

ph/law implemented a guerrilla as a message for TomTom Netherlands CEO, The guerrilla was filmed for a big screen (120m2) located 50 meters next to a TomTom office at Rembrandtsquare in Amsterdam.

Ambient advertisement created by ph/law, Netherlands for TomTom, within the category: Professional Services.

Advertising Agency: ph/law, Amsterdam, The Netherlands
Creative Director: Peter van der Helm
Art Director: Pericles Pericleous
Copywriter: Patrick van Haperen
Camera: Vincent Boschma
Post: MacGyver
Sound: Sizzer
Videoscreen: Explore Vision Group
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CGilb09's picture

...What?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

lineonline_1's picture

..By targeting the film on the video screen next to the TomTom office, the agency tried to chase TomTom as possible new business...

lineonline_1
Activity Score 3
guestofhonor's picture

That's for sure a different way to get a client..like it!

guestofhonor
Activity Score 3
Rabubi's picture

results?

Rabubi
Activity Score 560
Copywriter
Marco2006's picture

nah didnt get it...someone pls explain...

Marco2006
Activity Score 37
Creative Director
Guest's picture

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest
Guest's picture

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest
Guest's picture

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest
Guest's picture

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest
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