Description
Ambient advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio, João Mosterio, Andre Pedroso
Copywriter: Marcio Fritzen
Art Director: Adriano Alarcon
Account Supervisor: Luciana Paiva
good goood goooood
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
good goood goooood
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

I mean if you've gone as far as making the furniture out of posters, why not put the real product there? it's the same thing really, occupying the same amount of space.
Because they thought out-of-the-box.
And it would be more clever.

simple and effective!
Congratulation! WellWisher

The reason for putting posters instead of the actual furniture is because they're more eye catching-- the furniture wouldn't look out of place, so probably no one would notice it.