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A dramatic surprise on a quiet street

Published/Aired: 
April 2012

Description

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited.

Advertising Agency: Duval Guillaume Modem, Belgium
Account Team: Jana Vervoort, Marc Wellens
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Prod Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D'Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound design: Senjan Jansen
Post Production: Nozon
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Highest Rated

MicheleVirgilio's picture

Esagerati! but very funny. i like

MicheleVirgilio
Activity Score 2617
pindi's picture

it's good idea..

but all that effort just to impress 1 person.. wasteddd....

pindi
Activity Score 115
Art Director at Art Director
someguy's picture

The video has 45,170,084 views.

someguy
Activity Score 674
karruza's picture

friggin cool, well pindi this can be recorded and cast it on tv, its still cool hahahaha

karruza
Activity Score 288
adeight's picture

@pindi

You're talking bullsh#t here! Sorry... Just look at how many people watched this video on youtube. I saw this video yesterday for the first time when 4 friends shared it on FaceBook. That's a huge part of the communication strategy!

adeight
Activity Score 33
Graphic Designer at Ad Eight creatieve communicatie
anooprp's picture

Totally rad!!!!

anooprp
Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

MicheleVirgilio's picture

Esagerati! but very funny. i like

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

Nice idea :)

Wordfruit
Activity Score 1023
andylefty's picture

Hot shit

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
p.syche's picture

Awesome ambient! I love the expression people have when the banner opens!

p.syche
Activity Score 267
Copywriter
dieter_deridder@yahoo.com's picture

Credits:

Client: TNT/Turner Broadcasting System Europe Ltd.
Contact: Hanna Kiss, Malgosia Chapman, Simon Goodrick.
Agency: Duval Guillaume Modem.
Account Team: Jana Vervoort, Marc Wellens.
CD: Geoffrey Hantson, Katrien Bottez.
Copy: Dieter De Ridder.
AD: Ad Van Ongeval.
Agency Producer: Marc Van Buggenhout.
Prod Company: Czar.
Director: Koen Mortier.
Executive Producer: Eurydice Gysel.
Producers: Matthias Schellens, Birgit D’Hont.
DOP: Norman Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie.
Editors: Manu Van Hove/ Alain Dessauvage
Sound design: Senjan Jansen.
Post Production: Nozon.
Media: Ambient, online.

dieter_deridder...
Activity Score 7
Lowe
Glut's picture

so lame!!!! drama??? that´s non sense violence.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I want some drama.

kleenex
Activity Score 58797
Web Designer/Developer
morse's picture

Wow, amazing!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hater's picture

A
M
A
Z
I
N
G

Hater
Activity Score 82
Charanjeev's picture

Ha ha ha .. NIce!!

Charanjeev
Activity Score 2
selectivememory's picture

Experimental, but on a safe bet. Nice.

selectivememory
Activity Score 48
Copywriter
KingArt's picture

I'd like to see it by my own eyes!!!

KingArt
Activity Score 49
Web Designer/Developer at http://kingart.biz
Piel's picture

Awesome.

Piel
Activity Score 18
Copywriter
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