Angry Birds Live

Agency Network: 
June 2011


Ambient advertisement created by Saatchi & Saatchi, Italy for T-Mobile, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi, Italy
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
International Creative Director: Jason Romeyko
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750Mph
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Highest Rated

MarioLuigi Bros's picture


MarioLuigi Bros
Activity Score 203
morse's picture

That's actually awesome!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture

No, this is awesome: (poorly executed, but still)
Human Angry Bird sounds freaking awesome to me :)
I think it's from a Norwegian TV show... (can't really tell since there's no pretty blondes present)

Nike Diesel
Activity Score 13708
Art Director
Rotzgoht's picture

So it's not an Ad for angry birds, it's for a phone company. I like the installation, it's cool. But they didn't invent the design, they just borrowed from the most popular phone game. WIth the tag at the end, does that mean I can play this with the italians all the way from America, or is there a disconnect. Also, how long is the wait to reset those blocks? I assume the line moved very slowly. But it is very cool looking.

Activity Score 186
CriticalVoice's picture

Great! But it would have been even better if it had been a few comments on games in the area.

Activity Score 165
jullyart's picture

Very good execution

Activity Score 65
Art Director
MarioLuigi Bros's picture

No insight here. stupid and boring. Waste of money.

MarioLuigi Bros
Activity Score 203
jjf's picture

Nice! Awesome, but I think this takes some mega-timing to get this done. Building up blocks alone takes so much time.

Activity Score 260
Copywriter at LINs Advertising & Marketing
Nike Diesel's picture

I totally agree with MarioLuigi Bros.

There's nothing here.

No idea, no insight, confusing message at the end, and too much for work for so little.
Looks expensive and time-consuming.

Nike Diesel
Activity Score 13708
Art Director
purshotham's picture

good ad..

Activity Score 457
CACAHD's picture

DONE on Conan O'Brien in march 2011 .....

Activity Score 2188
Art Director
MarioLuigi Bros's picture


MarioLuigi Bros
Activity Score 203
vurtomatic's picture

Nice execution, would've been fun to be at the shoot. But execution does not answer the strapline of "you can join in the fun wherever you are"

Activity Score 364
Mysister's picture

Not a good execution: all reactions seem to be fake to me. At the of the game it's not fun, although it is surely huge viral.

Activity Score 9
Deepinheart's picture

They are advertising for that game, not for smartphone :D
Flashgames like this are available on the net.

Activity Score 24
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