Donate a Match

Published/Aired: 
May 2015

Description

Ambient advertisement created by Miami Ad School, Brazil for Tinder, within the category: Professional Services.

Advertising School: Miami Ad School/ESPM, Sāo Paulo, Brazil
Art Director / Copywriter: Luan Almeida
Advisor: Dió Wenderly
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Highest Rated

paozao's picture

This is my project, so I will answer you :)
This project really happened in Brazil. I created about 6 profiles of homeless people on Tinder. So I gave a match in everyone. When the match was done, I combined with the other users and collected the donation. I stored the donations at home, in the car, in my parent's house and then I delivered the donations to homeless people in São Paulo. The project gained attention of people in Brazil and then 15 cities here joined the campaign :)

You can see one of the most important journalist in Brazil reporting my project here: https://vimeo.com/150338850 (but it's in Portuguese haha)

paozao
Activity Score 43
halaby87's picture

Nice effort

halaby87
Activity Score 10446
Other at Health Communications Egypt |

M.Halaby

damnson's picture

Did this really go down? What was the technical background, how could you donate?

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

paozao's picture

This is my project, so I will answer you :)
This project really happened in Brazil. I created about 6 profiles of homeless people on Tinder. So I gave a match in everyone. When the match was done, I combined with the other users and collected the donation. I stored the donations at home, in the car, in my parent's house and then I delivered the donations to homeless people in São Paulo. The project gained attention of people in Brazil and then 15 cities here joined the campaign :)

You can see one of the most important journalist in Brazil reporting my project here: https://vimeo.com/150338850 (but it's in Portuguese haha)

paozao
Activity Score 43
kleenex's picture

Great idea.

kleenex
Activity Score 57557
Web Designer/Developer
damnson's picture

Wow, that's amazing. Congrats, that's simply beautiful. Damn.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

Bender Rodriguez's picture

Is it really a Miami Ad School proyect? wow, congrats!

Bender Rodriguez
Activity Score 339
Copywriter
Reality Check's picture

You can't help but warm to it.

Reality Check
Activity Score 2487
paozao's picture

Thank you, guys.

paozao
Activity Score 43
@minas_mars's picture

So is this a CSR for Tinder?

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

CrackerJackFlash's picture

Good for you, and the people this campaign helped.

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Thorn's picture

Yeah

Thorn
Activity Score 35
znrpl's picture

Well done!

znrpl
Activity Score 130
Other
paozao's picture

Today a girl from Romania asked me to bring the Donate a match for her country. She'll create the homeless profiles there. If anybody else is interested , contact me!!! :)

paozao
Activity Score 43
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