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Lunch & Learn

Agency Network: 
Published/Aired: 
October 2008
Tierney:  Lunch & Learn
Tierney Ambient Ad -  Lunch & Learn

Description

Ambient advertisement created by Tierney, United States for Tierney, within the category: Agency Self-Promo.

Caption

Monday: It starts like this.
Tuesday: Then it grows.
Wednesday: And grows.
Thursday: Join Dr. Debra S. Copit for an informal and engaging discussion at The Tierney Breast Cancer “LUNCH & LEARN” –– Conference Room • 10 East October 9, 2008 • 11:30am

Advertising Agency: Tierney Communications, Philadelphia, USA
Creative Director: Patrick Hardy
Art Director: David Cohen
Copywriter: Mark Cacciatore
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Highest Rated

Ahasan's picture

i m not commenting on execution but the message is clear and it serves the purpose.

Ahasan
Activity Score 32
Advertising & Sales Promotion
Guest's picture

What happens when the woman using the bathroom is shorter or taller than that?

Guest
Jet Propulsion Lab's picture

Then they can probably change the message to brain cancer or vaginal cancer accordingly...

Jet Propulsion Lab
Activity Score 10679
Copywriter
BulbheaD's picture

Then they will do some retouching using photoshop.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

Sad comments...!!!!!!

Guest
Guest's picture

doesnt work for me

Guest
Pedestrian's picture

What if it doesn't align with a particular woman's breast?

And a sticker? Seriously? On a mirror?

Pedestrian
Activity Score 492
Guest's picture

naaah come on this is so ridicules

Guest
rogerroger's picture

using breast cancer as an opportunity to win "prizes"! great. i hate this agency
F fucking minus!!!!

rogerroger
Activity Score 80
Guest's picture

You're truly a idiot. I know the creatives who worked on this and it wasn't done for "prizes." They did it because it was a message worth talking about. Have you been affected by the loss of a loved one due to breast cancer? Well, the art director has lost his mother, grandfather, and aunt – And heard countless stories of others at the agency. The reason to put in on a mirror was a simple execution to drive home the point. It didn't matter if you were tall or short because they were placed above all the sinks at different heights. The idea was to have people attend... Which is what they did.

I usually read these posting and take it with a grain of salt. But this stupid comment needed to be addressed. Not only that, this is an ad forum... not a place for "prizes."

Guest
Ahasan's picture

i m not commenting on execution but the message is clear and it serves the purpose.

Ahasan
Activity Score 32
Advertising & Sales Promotion
cullers's picture

I thought they got some female employees to go about wearing a button which grew each day. Seemed to make more sense to me than being on the mirror. but I like the daily progression.

cullers
Activity Score 332
SCAD
Guest's picture

i think the idea was to have you examine yourself. We look in mirrors every day and don't notice what is there. Having it on people is a good alternate idea. I think they both work.

Guest
Guest's picture

I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.

Guest
Guest's picture

I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.

Guest
Guest's picture

did you think we wouldn't get it the other times you posted. i'm sure you'll say it was a glitch.

Guest
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