Drop of Excitement

Agency Network: 
May 2013


Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by.

Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy&Mather, Budapest, Hungary
Creative Director: Ferenc Benesch
Art Director: Zoltán Visy
Copywriter: Karolina Galácz
Illustrator: Ágnes Berta
Production Company: Umbrella
Producers: Miklós Kázmér, Zoltán Hidvégi
Director: Emil Goodman
Line Producer: Nikoletta Fehér
DOP: Tamás Dobos
Projection: András Heilig
Post Production Supervisor: Gergely Kozma
Animation: Miklós Mendrei, Balázs Simon
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morse's picture

Great action, but the acting was bad. Why not shoot real reactions of real people?

Activity Score 17897
Art Director |

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robinstam's picture

Yep, it's all in there: fake hidden camera stunt, projections on buildings and people taking pictures of it all.

Activity Score 211
Miami Ad School
kleenex's picture

nice, but the idea has been done before..

Activity Score 57557
Web Designer/Developer
Seniort's picture


Activity Score 18
Copywriter |

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