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Highest Rated

Tincho's picture

Winner.

Tincho
Activity Score 1093
Art Director
My_friend_Goo's picture

Brilliant

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Stigset's picture

Bravo

Stigset
Activity Score 1454
Art Director
axelk's picture

really smart. congratulations

axelk
Activity Score 286
naresh's picture

Great. Love it.

naresh
Activity Score 298
Art Director |

Noddy

Scam Detector's picture

Indeed, brilliant.

Scam Detector
Activity Score 1048
General Manager
Kateter's picture

totally great!

boy am I envious of this.

Kateter
Activity Score 2029
Copywriter
Olafski001's picture

toooooo good

Olafski001
Activity Score 1193
Copywriter |
stereodeluxe's picture

sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.

dont have a link though

stereodeluxe
Activity Score 176
Graphic Designer
pais's picture

cannes shortlist 2007.

Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong

pais
Activity Score 49
TBWA
Scam Detector's picture

It didn't pick up any metal? It deserves it, in my opinion.

Scam Detector
Activity Score 1048
General Manager
Wordnerd's picture

bullseye! :)

Wordnerd
Activity Score 6692
Copywriter
Syd's picture

Innovative. I like it.

Syd
Activity Score 74
Other
plowsky's picture

牛逼
NB

plowsky
Activity Score 12
IVIEW Brand Consulting |

Raise head,Faceflying!
Sky is my land!

Signe_S's picture

Fantastic! Congratulations to the creatives.

Signe_S
Activity Score 357
Art Director at My own company
Michael Wolmans's picture

It's exactly like that Superman Billboard where the flies stick to the paper and spell Spiderman 3

Michael Wolmans
Activity Score 94
Copywriter
Babi's picture

Awesome!!!

Babi
Activity Score 152
Other |

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

Angie-chan's picture

nyaaaaaaaaaaaaaaaa awesomeness!!!!!!!!

Angie-chan
Activity Score 61
Publicidad Comercial/UNITEC
Tincho's picture

Winner.

Tincho
Activity Score 1093
Art Director
primo_susto's picture

awesome

primo_susto
Activity Score 440
Graphic Designer
CND's picture

so yesterday. rethink in vancouver did that idea in 2006 for orkin pest control.

http://adage.com/mediaworks/article?article_id=115933

CND
Activity Score 48
Quarry Integrated
caloca's picture

Exactly what I though when I saw this...

caloca
Activity Score 276
Other
C-Rock's picture

Glad to see I'm not the only one who recognized a "rethink" copy

C-Rock
Activity Score 28
Other
Applemask's picture

Who cares?

Applemask
Activity Score 21
bknowlden's picture

Vaguely reminiscent of the Ortho piece from this last year. Both really good.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

stateoftheart's picture

And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.

stateoftheart
Activity Score 181
Copywriter
bompa's picture

Fantastic work. Well Done

bompa
Activity Score 318
Copywriter
scarfinati's picture

It is great.

But Im getting a “so what” feeling. Polluted air pollutes. Ok I agree but what to do about it?

scarfinati
Activity Score 843
Art Director
brittany_cocoon's picture

That is awesome in terms of concept - but I have no clue who the client is/what's the point.

brittany_cocoon
Activity Score 134
Cocoon Branding
Fridgerator's picture

Done before for a pest control company. Its in the CA advertising annual 07. Good work but its been done.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

comAd's picture

Cool idea. Bad line.

comAd
Activity Score 162
Copywriter
MLVR's picture

Great idea, but it has been done before by Jung von Matt...

"Fine partcle pollution kills"...

http://tinyurl.com/276d9e

MLVR
Activity Score 13
Art Director
shruti886's picture

great stuff..

shruti886
Activity Score 38
Student/Bangalore |

Shruti Kedia

caloca's picture

k

caloca
Activity Score 276
Other
ragazzi's picture

this is the same as the orkin poster that rethink did. Congrats if you didn't copy it!

ragazzi
Activity Score 137
Graphic Designer
mmackinven's picture

Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.

Peow Peow!

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

gmint7's picture

:::J:::

eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Amit's picture

Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.

Amit
Activity Score 40
Copywriter
graphikamaal's picture

Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.

graphikamaal
Activity Score 111
Saadi's picture

Nice, but rethink did it better.

Saadi
Activity Score 53
Creative Director at Leo Burnett KSA
Sudharshan's picture

Superrr stuff, love it.

Sudharshan
Activity Score 34
TING - Chennai |

TING!

Ethan Law's picture

really amazing
very smart outdoor usage

Ethan Law
Activity Score 6
Mccann-erickson
awenindo's picture

speaks for itself...really good

awenindo
Activity Score 215
vvhisky's picture

omfg is this isn´t done allready you guys should be earning $100000000000000 monthly, this is great.

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

maashookshee's picture

i love this job .. well done

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

a<'a

Guest
Guest's picture

great idea .

Guest
aishwarya_a92's picture

Great stuff, risky though

aishwarya_a92
Activity Score 10
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