Agency Network: 
August 2007
The Soundsmith Cambridge Audio Systems:  Scratched demo CD
The Soundsmith Cambridge Audio Systems Ambient Ad -  Scratched demo CD


Ambient advertisement created by Everest Brand Solutions, India for The Soundsmith Cambridge Audio Systems, within the category: Electronics, Technology.

Advertising Agency: Everest Brand Solutions, Mumbai, India
Creative Director: Prateek Bhardwaj
Art Director: Garima Khandelwal
Copywriter: Elrid Carvalho
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Filipe's picture
Activity Score 311
ivan's picture

Good find! Similar but different product and different executions. On the one above the player is advertised and sand paper is used to scratch the CDs. On the previous one the CD is advertised and the CD is scratched by sending it through the post unprotected.

Creative Director at Ads of the World
andrej dwin's picture

good point ivan, but I still like the TDK execution better.
it leaves more room for me to get the idea.
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

second_creator's picture

being a reputed agency wat you expect to copy whole idea.....i agree its different:)

Early to bed, early to rise, work like hell and advertise

Activity Score 754
Copywriter |


CC3's picture

So, you recieve this CD in the maill and then have to hoof it over to the showrrom to hear that the CD doesn't sound scratched?
Seems like one could deduce that, and in that case who cares?

Maybe just me, but not a very compelling arguement to get me - or most folks - off my ass and to the showroom.

EDvert's picture

"Hoof"? Dude it's a friggin CD! Not a sack of coal. Hit the gym and on the way drop by to listen to the CD.

Activity Score 36
Copywriter |

Now everyone's a CD.

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