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John Lennon Strawberry Fields

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Published/Aired: 
August 2010
The Rock & Roll Hall of Fame:  John Lennon Strawberry Fields
The Rock & Roll Hall of Fame Ambient Ad -  John Lennon Strawberry Fields

Description

Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.

Ambient advertisement created by KNARF, United States for The Rock & Roll Hall of Fame, within the category: Recreation, Leisure.

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Art Directors: Michael Lubrano, Kimberly Yau
Copywriters: Kimberly Yau, Michael Lubrano
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Highest Rated

TommyO's picture

Yeah, I like it a lot.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

adsadsads's picture

Wow. I've never seen an invitation where people go to the invitation rather than vise-versa.
Very clever and very appropriate. I saw this on the news.
Perhaps the best invite ever. A+++

adsadsads
Activity Score 130
Guest's picture

Amazing! John Lennon would have loved this.

Long live John.

Guest
Guest's picture

Very Nice

Guest
adsrule's picture

Innovative indeed! Great going.

adsrule
Activity Score 181
Guest's picture

This idea sure reaches the target as long as there was someone to replant strawberries as they were taken. Like this a lot.

Guest
tytpol's picture

: D

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

TommyO's picture

Yeah, I like it a lot.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Reality Check's picture

"The Rock & Roll Hall of Fame: John Lennon Strawberry Fields" is a wonderful, absorbing ambient invitation.

Reality Check
Activity Score 2539
Ed Rapport's picture

I like strawberries and I like John Lennon..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

Surprisingly creative-just like John Lennon & The Beatles.

Guest
anotheropinion's picture

Love it.

"All you need is love"

anotheropinion
Activity Score 132
Advertising
rurorjuror's picture

great concept, great reason :)

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

doubleoseven's picture

This idea is not interesting for those who don't know the reference of the "Strawberry Fields Forever" song.
I'm sure the target loved these. Smart that it does not say "Strawberry Fields" anywhere and it's just imagery for Lennon fans.
Lennon fans, check out this trailer for a movie coming out soon about John Lennon's very early years:

http://trailers.apple.com/trailers/weinstein/nowhereboy/

doubleoseven
Activity Score 106
Guest's picture

Fun!

Guest
CommandZ's picture

Yes, John would of approved. Love it. Nice work.

CommandZ
Activity Score 2509
Creative Director
Guest's picture

Saw the clip on the news about this campaign.
Heard the exhibit was incredible, but unfortunately missed it.
Very upsetting. Wonderfully brilliant concept.

Guest
Guest's picture

smarter than smart. very clever solution to a topic that easily could have become overly emotional or smarmy.

Guest
elmerella's picture

very, very smart. could have been something to emotional or maudlin. this is clever and doesn't just depend on the cache of lennon's name.

elmerella
Activity Score 33
Copywriter
Guest's picture

Very cool idea. We were at Strawberry Fields almost 2 years ago.

Guest
Migzter13's picture

John would be proud! I'd love to have one of those!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

AWESOME!!!

Guest
Guest's picture

All you need is love...and great ideas like this. Bravo!

Guest
Moonshark's picture

good

Moonshark
Activity Score 139
IRONWORKS's picture

NICE!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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