What a person can miss the machine will find

Agency Network: 
April 2011


Ambient advertisement created by Euro RSCG, Poland for The Polish Federation of Cancer Survivors, within the category: Public Interest, NGO.

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Group Account Director: Agnieszka Wichracka
Account Executive: Magda Majczyna
Account Director: Malgorzata Begier
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kleenex's picture

Great idea..

Activity Score 58777
Web Designer/Developer
TommyO's picture

Nice idea, but I'd be furious if I'd be considered a shop-lifter by the other unaware customers, even for a split second.

Activity Score 1860
Copywriter |

That's me!

gioborde's picture

nice idea, but didnt seem to go beyond

Activity Score 1385
Art Director at LEO BURNETT |


dbor's picture

Nobody wants to feel itself a thief.

Activity Score 1453
dbor's picture


Activity Score 1453
andylefty's picture

Quite original way to grab women's attention.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
AdBuzzer's picture

A really clever and innovative way to get noticed, but as some of you have pointed out already - it may cause some negative feelings at first, so it's crucial how the final message is delivered.

Activity Score 1172
Marketing Manager |


Glut's picture

really good, despite the lines aren´t totally in line with the concept.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
atb2005's picture

Exactly how MANY people "beeped" a day? 50? 100? More? Imagine all the beeping that goes on. Also, I'd hate to be one of those trained volunteers who would have to explain over and over and over again that this is just a campaign. I much prefer this other campaign (no beeping, no shocked customers, etc): http://adsoftheworld.com/media/dm/mio_pink_ribbon_an_uncomfortable_cus...

Activity Score 13547
tk's picture

nice original stunt, PR & amplification worthy.

Activity Score 7
Creative Director
wildbore's picture


Activity Score 749
Creative Director at - - -
Hammad S's picture

Great idea but it seemed like the women got distracted by the event by laughing and whatnot...didn't seem like they cared.
But I don't think they really liked being stopped after shopping for underwear, esp when guys were around...but women in that location could be different (like how girls in California, or San Fran, don't blush as much as women in Canada).
But getting even one person is a victory.

Hammad S
Activity Score 484
RP2504's picture

Whether they cared or not, it's on the customers decision. The goal is to make them aware. And it's met.

Activity Score 18
Copywriter at Creativ8
dsklan's picture

great!!!! so simple and clever....just need to see the screen-thumbnail and the client and i know how it works...

Activity Score 1924
Art Director at homeshop
peticaca's picture

The idea is interesting... I'm not pretty sure of the real impact, but why not?
The only problem is for the partners shops and the security agents : how can you know if there's a real thief among the women??

Activity Score 189
Phics's picture


Activity Score 93
souki87's picture

Very nice!

Activity Score 25
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