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Published/Aired: 
September 2008
The Lung Association:  Hole
The Lung Association Ambient Ad -  Hole

Description

Ambient advertisement created by Humber College, Canada for The Lung Association, within the category: Public Interest, NGO.

Caption

This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association - Nothing is more important than your next breath.

Advertising school: Humber College, Toronto, Canada
Art Director / Copywriter: Jesse Ouimet
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Highest Rated

cperry's picture

its great because its pretty confrontational

cperry
Activity Score 280
Guest's picture

pretty cool.

Guest
krautland's picture

it's not bad but it's also a pretty direct line to this from the cpb 'truth' cowboy.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Crisp One's picture

wow...good one

Crisp One
Activity Score 2005
Other at New York
Guest's picture

Great idea. Hideous execution.

Guest
Guest's picture

Great

Guest
cperry's picture

its great because its pretty confrontational

cperry
Activity Score 280
funky_frogii's picture

very good.....

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kjgenergy's picture

nice work – reactions cause actions

kj

kjgenergy
Activity Score 7
Graphic Designer |

kj

Guest's picture

Goodone i concur
Erico

Guest
corre's picture

I like the part of the smoke coming out of the hole. Reminds me of Adams Family for some reason.

corre
Activity Score 196
WillBuller's picture

Fantastic, fantastic copy.
Very well done.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

LeeHarvey's picture

But why on earth is this 'holy' bloke smiling?!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

That's a smile????

Guest
Guest's picture

this is pretty gimmicky/desperate.
and i'm sure this one execution (created for looming award shows of course) will have a huge effect on smokers.
this is just dumb.

Guest
Guest's picture

ah ha. this is a student piece. ok, the last comment (from me) was a bit harsh. for students, not bad....

Guest
des4graphic's picture

great one

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

jackmoore257's picture

cool.

jackmoore257
Activity Score 203
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