Agency Network: 
January 2009
The Horse and Hound Boutique:  Meatballs
The Horse and Hound Boutique Ambient Ad -  Meatballs


Ambient advertisement created by Ruth, Sweden for The Horse and Hound Boutique, within the category: House, Garden.


How do you reach dog owners? Through their dogs. How do you reach dogs? Through their nose. Dog-sized outdoor boards was produced. Each one was prepared with meatballs and then placed next to the boutique.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Directors / Copywriters: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Managing Director: Johanna Jernbäck
Photographers: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson
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Emran Hayat's picture

hahahah... gr8 idea. hope thy've attracted the audience

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

morse's picture

It's a great idea, but similar to this:

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dev Kumar's picture

Although there are many ways to attract dogs, this one's among the more interesting ways...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Sehba's picture

the idea is the same but the execution n indirect..but then *twinkle* it works!

Activity Score 28
Graphic Designer
Guest's picture

yeah but who's responsible for replacing the meatball once it spoils or is consumed by birds?
also, would be nice to have the actual copy translated from the Swedish.

Guest's picture

I hope they replace the meatballs. It going to be nice and fresh after a few days.

just write's picture

good one... idea is very good

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

lol, I like the last photo. The one with the black dog. He looks like he's drooling.

Ohkamp's picture

Interesting but I think the way Pedigree executed this idea was much better. They made dog bowls stickers and posters that smelled like dog food so the dog was actually approaching something that made a bit more sense than a photo of a wagging tail.

Activity Score 228
Creative Director at Lowe Roche, Toronto
kergu's picture

fff/&%ing clever...

Activity Score 6795
Nash Albacea's picture

Such a brilliant idea of targeting the right audience! Kudos!

Nash Albacea
Activity Score 22
University of the Philippines Manila
DJVassallo's picture

sooo clever to attract the right audience... if it would be that easy with humans....

Activity Score 243
Creative Director at Mozo Design for Marketing |

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