The launch of the movie

Agency Network: 
May 2010
The Hole:  The launch of the movie
The Hole Ambient Ad -  The launch of the movie


Launch of the movie The Hole in 3D directed by Joe Dante.
(A pair of brothers stumble upon a mysterious hole in their basement that leads to the darkest corridors of their fears and nightmares.)

Step 1: 2 weeks before: GUERRILLA. Floorstickers with a man falling into an hole were placed all over metro stations in Rome and Milan and in hundred of movie theaters.
Step 2: 2 weeks before WEB. Website about the movie with extra content (trailer, bills, phobias etc..).
Step 3: 10 days before: AMBIENT. Fake legs were added at the floorstickers and at special Billboards.
Step 4: 1 week before: EVENT. A black container was placed in the center of Milan and people were invited to challenge their fears. An infrared-cam recorded people’s reactions and the videos were uploaded on youtube and facebook.
Step 5: PROMOTION. Limited edition t-shirts (showing different fears to fight) were produced. People could win them entering the container.
Step 6: GADGETS. Fluorescent bracelets were given during the days of the event.
Step 7: 2 days before: 3D PRINT. Special 3D print was

Ambient advertisement created by Auge, Italy for The Hole, within the category: Recreation, Leisure.

Advertising Agency: Auge, Milano, Italy
Creative Directors: Federica Ariagno, Giorgio Natale
Graphic designer: Corrado Grilli
Copywriter: Niccolò Bossi
Photographers: Corrado Grilli, Niccolò Bossi
Event production: h(live)
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Highest Rated

Ramezani's picture

simple and good.

Activity Score 307
Art Director at Art Director
Ramezani's picture

simple and good.

Activity Score 307
Art Director at Art Director
Guest's picture

good stuff

esia's picture


Activity Score 235
Creative Director at BBDO Berlin |

Let’s do something great together.

TommyO's picture

What an exhausting campaign.

Activity Score 1802
Copywriter |

That's me!

Guest's picture

yeahh a lot of stuff uh?

Guest's picture


jasonyu0320's picture

I like the one that located at the buttom of the evelevator !!! Nice installation !

Activity Score 45
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