Visitors to a special installation at this year’s Vivid Sydney festival will be given a new appreciation for sight, at an invisible art installation for The Fred Hollows Foundation, created by The Core Agency.
The independent creative agency developed the immersive experience called ‘The Gift of Sight’ to raise awareness for The Fred Hollows Foundation and the work it does in restoring sight to people living with avoidable blindness around the world.
The Gift of Sight installation is located in Darling Harbour, adjacent to Tumbalong Park, on the footpath outside the International Convention Centre, Sydney. The installation will run every night from May 26 - June 17 throughout Vivid Sydney from 6pm to 11pm. Entry is free.
Ambient advertisement created by The Core Agency, Australia for The Fred Hollows Foundation, within the category: Public Interest, NGO.
Creative Partners / Founders: Christian Finucane, Jon Skinner
Senior Art Director: Simone Parravicini
Senior Copywriter: Dave Glen
Strategy Director: Simon Rich
Account Manager: Carolina Högnabba
Project Manager: Apple Stuart
Collaborator: Apparition Media