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Agency Network: 
Published/Aired: 
May 2014
The Canadian Safe Boating Council:  Bottle
The Canadian Safe Boating Council Ambient Ad -  Bottle

Description

Ambient advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

Caption

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriter: Kelly Finnamore
Art Director: Christian Buer
Photographer: Instil Productions
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scamhandler's picture

It's basically a more complicated version of this. http://www.bestadsontv.com/ad/59051/Maritime-NZ-Bottle

scamhandler
Activity Score 84
Art Director at DraftFCB Auckland New Zealand
fezz's picture

Very different. One just shows an upside down bottle. The other (the ad in question) used refraction to make the bottle appear upside down. No one owns the classic ship in a bottle reference. In fact, I've seen dozens of variations. If you can find a new way to twist something, all the power to you. Nice concept.

fezz
adri10288's picture

Amazing. Love this concept.

adri10288
Activity Score 337
Copywriter at Zebra Studios
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