The bet

Published/Aired: 
June 2007
 The bet
 The bet

Description

Cannes Lions 2007 Promo Winner

Cannes Lions 2007 Promo Winner

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Roy Meares
Creative Directors: Robin Powell
Art Director: James Bowman
Copywriter: Tom Paine
Account Manager: Alexandra Hamilton
Account Director: Donna Richardson
Strategist: Paul Hickey
Production: Nick Barnes, Matt Holmes, Daniel Lee
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Roy Meares
Creative Directors: Robin Powell
Art Director: James Bowman
Copywriter: Tom Paine
Account Manager: Alexandra Hamilton
Account Director: Donna Richardson
Strategist: Paul Hickey
Production: Nick Barnes, Matt Holmes, Daniel Lee
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Minimum's picture

A sad day in advertising when a chain letter gets a Lion
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture

Agreed indeed. Ears, ears.

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It's only an ad.

A. J. SMITH
Activity Score 2818
scarfinati's picture

And MEN are pigs?

scarfinati
Activity Score 839
Art Director
RT3's picture

Yes we maybe pigs at moments yet you love it at times, any way this viral campaigns desirves props. I expected the sells to increase a bit more; nevertheless, I'm sure the client was happy with the results.
RT3

RT3
Activity Score 66
reagan.nism's picture

This ad absolutely doesn't deserve the award. Even the most boring ad that won an award here is much exciting that this? 0/10 if I could

reagan.nism
Activity Score 618
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