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The $73,000 bar tab

Agency Network: 
Published/Aired: 
April 2010
Advertising Agency: Ogilvy Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9
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alexander_bickov's picture

Great campaign

alexander_bickov
Activity Score 3279
pez's picture

REALLY GREAT CAMPAIGN! Congrats!!!

pez
Activity Score 1804
Creative Director
KubaLibre's picture

I like the idea, but I am not sure how many people are not gonna switch from "I am pissed" to "I understand"... plus when the night is busy, bartenders will switch from "I understand" to "I am pissed very fast...

KubaLibre
Activity Score 78
Planner
imagineit's picture

this is fantastic but people still thought it was a joke. This will be a battle we will fight forever and a day!

imagineit
Activity Score 550
lucdesaulniers's picture

Normal bar tabs to me.. ;-)

lucdesaulniers
Activity Score 1145
R U serious's picture

Ok, now imagine a customer who sees this and dies in the way home? ... it wouldn't be as cool right?

It's funny how creatives get opportunistic near the festivals.

R U serious
Activity Score 418

Say my name, say my name...

comandohector's picture

It's simple, but it`s amazing. Great job...

comandohector
Activity Score 6
Copywriter at Euro RSCG Colombia
atb2005's picture

Great job indeed. Better than airing commercials, which may not even be viewed. Whether people would heed the message is a moot point, but that's the case with nearly all public interest campaigns. The only thing you can do is keep educating the public. Still, this is a great campaign in that it is cost effective and engaging (forces you to take a moment to think). If it wasn't for those "opportunistic" creatives, we'd be stuck with the same old.

atb2005
Activity Score 13557
harryposter's picture

diamond

harryposter
Activity Score 322
magician |

Magic!

LeroyChristian's picture

awesomeee!!! very smart

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Paloma's picture

Congratulats guys!

Paloma
Activity Score 531
Ameya's picture

Excellent, well thought through and smart campaign..

Ameya
Activity Score 42
Graduate / London
Jaia's picture

Love it!!!Congrats!

Jaia
Activity Score 2
Guest's picture

I love the idea it's greatssss........

Guest
Guest's picture

Best of the show!!!

Guest
Guest's picture

Brilliant! A++

Guest
Guest's picture

hehehehe :) love it!
hope no bartender was assaulted during the campaign!!! :)

Guest
Guest's picture

Simple but nice idea...easy to apply and low on cost...works well for the specific bar...

Guest
Guest's picture

Well done guys. Congrats

Guest
Guest's picture

"Bro, $ 22,000?" lol

Guest
picktokyo's picture

"bro $22,000?" that was a lol

picktokyo
Activity Score 1404
Copywriter at JWT
prs's picture

Great concept. Think it should go worldwide.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

good one

Guest
velle's picture

GOLD

velle
Activity Score 1550
Copywriter
Guest's picture

great concept, and great idea

Guest
Guest's picture

wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow!!!!!!

Guest
Fryzero's picture

FAKIN GENUIS YET CREATIVE

Fryzero
Activity Score 36
Creative Director at RKLM
Mr. Green's picture

Spectacular idea!

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
clavelle's picture

Excellent idea and execution

clavelle
Activity Score 54
youngilvy's picture

agree

youngilvy
Activity Score 142
Creative Director
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