Break Your Routine

Agency Network: 
July 2011


Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Advertising Ageny: john st, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Director: Kyle Lamb
Agency Producer: Mavis Huntley
Account Services: Rena Bast, Joelle Woodruff
Brand Experience / Planning: Allison Coggins, Shari Walczak
Director: Hard Citizen
Production Company: Hard Citizen
Exec Producer: Jacinte Faria
Head of Production: Nick Sorbara
Line Producer: Nick Sorbara
Director of Photography: Gurjeet Mann
Editorial: Chris Murphy / Relish
Audio House: Grayson Matthews
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Highest Rated

freddrich's picture

Sweet ideia but...personaly I would hate to "carry" a guy behind me while i´m shopping.

Activity Score 10
kleenex's picture

oh man what a different idea. Where were the females though???

Activity Score 57557
Web Designer/Developer
AdBuzzer's picture

A nice stunt, but it's hard to understand what is the connection with the brand? What was it supposed to communicate?

Activity Score 1146
Marketing Manager |

atb2005's picture

Agreed. There is absolutely no connection whatsoever. Too bad, because the stunt was fun. This may work for some other brand. Tea? Absolutely not.

Activity Score 13489
Nike Diesel's picture

My thoughts exactly.
There is absolutely no connection whatsoever.

Nike Diesel
Activity Score 13478
Art Director
Roger Keynes's picture

Nice one.
Could have done with a dash of Tetley branding, somehow.
Drop a box in with their shopping?

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture

like the thought.

Activity Score 983
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

freddrich's picture

Sweet ideia but...personaly I would hate to "carry" a guy behind me while i´m shopping.

Activity Score 10
Glut's picture

@freddrich very true!

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Lawson Hembree's picture

Great idea and works well for...Cousin's Market. Like everyone above has said: "What does this have to do with Tetley?"

9 stars for the personal shoppers - 5 stars for not connecting with the Tetley brand = 4 stars

Lawson Hembree
Activity Score 436
Vision_Vi's picture

Exactly! In fact I thought at first that this was for Cousin's Market.

Activity Score 102
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