Agency Network: 
May 2009
Terminix:  House
Terminix Ambient Ad -  House

Also From This Campaign 2


Ambient advertisement created by Publicis, United States for Terminix, within the category: Professional Services.

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
Production Company: See Pictures
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Davosk's picture

This is very extravegant. Also looks fake.

Activity Score 4811
Art Director
ivan's picture

If this is done for real I think it's amazing. Even if they didn't do it, still a great idea.

Creative Director at Ads of the World
andrej dwin's picture

sorry, but disagree.
the number of ppl who might see it and read that sign is minimal. perhaps if you got it on news it might get you some results, but else it's just a way to spend a ton of money to impress a couple hundred (at best) people.
also, it sure screams "photoshoped" and we should keep a clear distinction between real work, scams and ideas that never even made it anywhere.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

ivan's picture

I agree. As you suggested the documentation of the ambient will bring more publicity than the original idea.

Whether it's real or not and making a distinction... well, that's a huge issue in advertising. Does it qualify as "ran" if I put a post stamp size ad in the last page of a paper with a circulation of 300 copies?

Creative Director at Ads of the World
CurryJ's picture

Definitely ambient-worthy!!!

Activity Score 949
Copywriter |

I think; therefore I am

KESHAV's picture

good idea

Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

So tired of ambient ads that two dozen people see. Would be cooler if they had some google earth tie-in or something that could at least make it accessible to a larger audience. Surely not worth the money.

Guest's picture

It absolutely gets the idea across in one glance. Good execution doesn't have to be complex.

bknowlden's picture

Agreed, really cool idea. Just looks a bit rough.

Activity Score 3647
Art Director |


Guest's picture

totally fake

Guest's picture

Target market: award juries. It will be seen by more of them than the public.

just write's picture

funny but exaggrated approach forced one

just write
Activity Score 651
Copywriter at Banyantree communications
alexander_bickov's picture

And near houses ?...

Activity Score 3281
Guest's picture

Not commenting on idea, but SURELY you can all tell its photoshopped?


Guest's picture

Unless it is explained how that window has its own light source in order to be so white, this is Photoshopped. It's not a bad pitch for an ambient design though. I believe it enlightens the general public on the problems termites can cause, because a lot of people take them for granted.

Bob08's picture

Space termites I suppose.

Activity Score 749
senindadb's picture

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

Activity Score 15
senindadb's picture

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

Activity Score 15
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