House

Campaign
Agency Network: 
Published/Aired: 
May 2009
Terminix:  House
Terminix Ambient Ad -  House

Also From This Campaign 2

Description

Ambient advertisement created by Publicis, United States for Terminix, within the category: Professional Services.

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
Production Company: See Pictures
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Davosk's picture

This is very extravegant. Also looks fake.

Davosk
Activity Score 4811
Art Director
ivan's picture

If this is done for real I think it's amazing. Even if they didn't do it, still a great idea.

ivan
Creative Director at Ads of the World
andrej dwin's picture

sorry, but disagree.
the number of ppl who might see it and read that sign is minimal. perhaps if you got it on news it might get you some results, but else it's just a way to spend a ton of money to impress a couple hundred (at best) people.
also, it sure screams "photoshoped" and we should keep a clear distinction between real work, scams and ideas that never even made it anywhere.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ivan's picture

I agree. As you suggested the documentation of the ambient will bring more publicity than the original idea.

Whether it's real or not and making a distinction... well, that's a huge issue in advertising. Does it qualify as "ran" if I put a post stamp size ad in the last page of a paper with a circulation of 300 copies?

ivan
Creative Director at Ads of the World
CurryJ's picture

Definitely ambient-worthy!!!

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

KESHAV's picture

good idea

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

So tired of ambient ads that two dozen people see. Would be cooler if they had some google earth tie-in or something that could at least make it accessible to a larger audience. Surely not worth the money.

Guest
Guest's picture

It absolutely gets the idea across in one glance. Good execution doesn't have to be complex.

Guest
bknowlden's picture

Agreed, really cool idea. Just looks a bit rough.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

totally fake

Guest
Guest's picture

Target market: award juries. It will be seen by more of them than the public.

Guest
just write's picture

funny but exaggrated approach forced one

just write
Activity Score 651
Copywriter at Banyantree communications
alexander_bickov's picture

And near houses ?...

alexander_bickov
Activity Score 3281
Guest's picture

Not commenting on idea, but SURELY you can all tell its photoshopped?

surely.

Guest
Guest's picture

Unless it is explained how that window has its own light source in order to be so white, this is Photoshopped. It's not a bad pitch for an ambient design though. I believe it enlightens the general public on the problems termites can cause, because a lot of people take them for granted.

Guest
Bob08's picture

Space termites I suppose.

Bob08
Activity Score 749
senindadb's picture

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

senindadb
Activity Score 15
Other
senindadb's picture

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

senindadb
Activity Score 15
Other
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