Termination letter

Published/Aired: 
November 2006
 Termination letter
 Termination letter

Tags

Description

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Advertising Agency: Ogilvy & Mather, Malaysia
Creative Director: Daniel Comar
Art director: Mag's Lim
Copywriter: Daniel Loo
Photographer: Alan Dang
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Highest Rated

njae's picture

contender for guerrilla ad of the year. amazing job, o&m malaysia.

njae
Activity Score 68
Art Director
popdistortion's picture

Funny.

popdistortion
Activity Score 1592
nemesis's picture

Hahahahaha, very funny direct marketing. Love it!

nemesis
Activity Score 767
Creative Director
Mo's picture

Hehe..funny .
Hey but by the way, what happens if that person really got fired that day! :-O
NIce DM.

Mo
Activity Score 648
Art Director
Madvertizer's picture

Love this one. I already see the somewhat suprised faces of the recipients.

Madvertizer
Activity Score 4
Other
debu purkayastha's picture

very cool... guys shitting in their panties!!!

debu purkayastha
Activity Score 84
Creative Director
nish's picture

Mate, guys don't normally wear panties. Perverts do.

nish
Activity Score 96
Creative Director
njae's picture

contender for guerrilla ad of the year. amazing job, o&m malaysia.

njae
Activity Score 68
Art Director
god4me66's picture

Nish, did u just infer that Thoda is a pervert? ANYWAY, IT'S A GOOD DIRECT MARKET

god4me66
Activity Score 10
Copywriter
nish's picture

ANYWAY, IT'S A GOOD DIRECT MARKET

I didn't get that?

nish
Activity Score 96
Creative Director
Desi's picture

I would have made 'you are fired' in small font size just to make it look real...
But very nice idea.

Desi
Activity Score 1042
god4me66's picture

I meant Direct Marketing, Nish.

god4me66
Activity Score 10
Copywriter
nish's picture

Alright, I got it now. Thanks.

nish
Activity Score 96
Creative Director
ryanfluet's picture

smart.

ryanfluet
Activity Score 105
Art Director at 180LA
lara's picture

gr88888888888 just like d way of marketing inspirational

lara
Activity Score 114
Copywriter
ivanlim's picture

good luck at kancils tonight, guys.
if this wins, buy me a beer!!!

ivanlim
Activity Score 202
Copywriter
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