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Highest Rated

JELLYGOOSE's picture

now we are talkin'
cool

JELLYGOOSE
Activity Score 88
Copywriter
truecopy's picture

Powerful..../clap

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

drunk dave's picture

Cheap, and effective. Nice work lads.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Sails's picture

If you go to India - like I do every winter - you see homeless children everywhere. In Mumbai as well as in small "big" cities like Mapusa and Panjim (Goa). And to me the number of kids begging for food and money on the street must by far exceed the 2 lakh mentioned in the ad.

I like the execution though - the whole idea is strong.
But I question its effectiveness, since, as mentioned above, homeless kids is unfortunately a very common sight. And only tourists seem concerned about their well being.

My wife and I have been so overwhelmed by the abandoned kids we've seen on our trips to India that we now sponsor a kid who used to live on the streets.

I strongly recommend you to do the same - 15 USD a month is all you need to pay to make life better for one kid.

Can you afford it?

Peace

Sails
Activity Score 8
Creative Director
ellehcimeo's picture

Sails-
seriously? more than over 200,000 homeless children? that sounds like a crisis and i should think a bigger push would be made to get the message out.
i like the creative, but come on, that many homeless street kids deserves more!

ellehcimeo
Activity Score 3376
Art Director
pixelbomb1's picture

y do u hate me so much dave. what did i do 2 u

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Rabubi's picture

Power

Rabubi
Activity Score 560
Copywriter
anurag's picture

Awesome work. Rare to have such a piece these days. Hard hitting and as someone said, 'cheap'.

anurag
Activity Score 31
Copywriter
Have Heart's picture

Wow!

Have Heart
Activity Score 922
Art Director
washiam's picture

Like it

washiam
Activity Score 443
Art Director
A. J. SMITH's picture

Its a good concept, but I wonder if coffee shops, cafes etc are good places for this media?

Hate to be cynical but people will just switch off and try to enjoy their food/coffee, and by the time they are done will have forgotten this.

Its a good idea but needs to be better placed.

A. J. SMITH
Activity Score 2822
Desi's picture

Fantastic.

Desi
Activity Score 1042
Kamikaze's picture

Hallelujah!!!
Simple and effective...

Cheers!

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

mehulzolapura's picture

SUPERB

CHEERS

mehulzolapura
Activity Score 35
Art Director |

Mehul Zolapura

instinctive traveller's picture

mommy! wish i had done that... http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
Daryllee's picture

A work that deserve salutes! desi.....creative!

Daryllee
Activity Score 56
Other
fifthbullet's picture

great work!

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

wadherg's picture

great work
winner BIG TIME

wadherg
Activity Score 8
Art Director
andrej dwin's picture

lol - at least when you're posting it here, you could translate "lakh" into proper English :D
btw, it's sure great creative, but how many people would notice it?

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ivan's picture

What is lakh?

ivan
Creative Director at Ads of the World
Sails's picture

1 lakh is 100.000

Sails
Activity Score 8
Creative Director
JELLYGOOSE's picture

but usally people don't notice these things.... so it will have a big impact on the ones who sees it.

JELLYGOOSE
Activity Score 88
Copywriter
JELLYGOOSE's picture

now we are talkin'
cool

JELLYGOOSE
Activity Score 88
Copywriter
juankhr's picture

strong but efective nice job

juankhr
Activity Score 136
Art Director at la negra buenos aires
chintan ruparel's picture

WOW!!!!!! brilliant. its amazing to see ideas like these, seriously!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

beena's picture

Awesome...very powerful. I think the same can be stretched across a lot of ambient to create more impact.

beena
Activity Score 2
Client Servicing
Jet Propulsion Lab's picture

Suddenly, nobody (including myself) even uses the word "intrusive" or "gimmicky".
Because of the subject matter, maybe?
I've seen a fair amount of table tent ads, but nothing as impactful as this piece.
It IS an awarenes ad. But when the problem is so commonplace that it's all around you, is the device effective?
Pretty creative work, nonetheless. Worth getting "favorited."

Jet Propulsion Lab
Activity Score 10679
Copywriter
pixelbomb1's picture

why not build a life size one. Or make a community for children. I would.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

pixelbomb1's picture

That would be cool life size one

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Carlos Garcia's picture

Very powerful indeed but i belive it would be better to tell people that 1lakh=100,000
CP

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Conceptual-eye's picture

So smart... brilliant work. Congrats!

Conceptual-eye
Activity Score 99
Art Director
Conceptual-eyes's picture

Hey, Why have you copied my name and details?

Conceptual-eyes
Activity Score 1475
Copywriter
TheAlef's picture

Excellent. Its nice to see such a well executed ad for a nonprofit.

TheAlef
Activity Score 6
Photographer
sam4grafix's picture

tu chhaaa gaya kartik :D santo dekh kitna khush hai! :D hahahahaaaa

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

popmilk's picture

bad realllyy baaaddd placement... killing the apetite? i dnt think the restaurant owner would allow this kind of things

popmilk
Activity Score 36
Art Director at fortune indonesia
kudalesanjay's picture

great work, i like it!

kudalesanjay
Activity Score 4
Creative Director
kudalesanjay's picture

great work, i like it!

kudalesanjay
Activity Score 4
Creative Director
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