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180 authors, one reader

Agency Network: 
Published/Aired: 
May 2015

Description

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were

Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.

Advertising Agency: DM9DDB, Brazil
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Highest Rated

pez's picture

Nice story, but my first question is... Why 180 people would write a story of a man they don't know?... What for? How did the paper get to their hands? Where did they deliver it once they wrote the story?... Who selected the stories?... What about other drug addicts?... Is this just a campaign for 1 guy?.... I really respect the work of DM9DDB, but this looks like a fake case study done for awards... from second 1...

pez
Activity Score 1804
Creative Director
elmarianchi's picture

i think this is so cool

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

pez's picture

Nice story, but my first question is... Why 180 people would write a story of a man they don't know?... What for? How did the paper get to their hands? Where did they deliver it once they wrote the story?... Who selected the stories?... What about other drug addicts?... Is this just a campaign for 1 guy?.... I really respect the work of DM9DDB, but this looks like a fake case study done for awards... from second 1...

pez
Activity Score 1804
Creative Director
kleenex's picture

What are they expecting to get out of this??

kleenex
Activity Score 58657
Web Designer/Developer
your dad's picture

nice!

your dad
Activity Score 40

listen to your mom.

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