Tear

Agency Network: 
Published/Aired: 
August 2009
 Tear
 Tear

Description

Tear along the dotted lines to see Electronic Stability Control at work.

ESC helps to correct your vehicle's direction after a sudden swerve, keeping you safely on the road. Ask for ESC in your new car. Visit rac.com.au for details.

Creatives:

Sharyn Beor (Account manager)

Andrew Tinning (Executive Creative Director)

Andrew Chu (Creative)

Ryan Albuino (Creative)

Advertising Agency: Marketforce, Perth, Australia

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Highest Rated

adfreak06's picture

Can't believe that this is from Australia. Horrible!

adfreak06
Activity Score 136
adfreak06's picture

Can't believe that this is from Australia. Horrible!

adfreak06
Activity Score 136
Guest's picture

Can you explain why?

Guest
Guest's picture

I'm into it...Great use of paper grain.

Guest
tirthomitro's picture

funny ugly!!!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

So one person experiences each poster? This is an expensive idea. Unless the client asked to get 20 media impressions.

Guest
mmackinven's picture

Very cheap idea, it's a newspaper ad...

Very good use of the medium!

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Love it! Fresh use of the newspaper.

Guest
Ed Mintone's picture

works for me.

Ed Mintone
Activity Score 581
Other
everartz's picture

good

everartz
Activity Score 7571
Art Director |

| everartz |

Guest's picture

Sorry,no surprises!

Guest
wonwaywoo's picture

Sorry,no surprises!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
rolling.stone's picture

Good!

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

wild_fire's picture

oh, but i'll fold the paper first at the dotted line before i tear it.

wild_fire
Activity Score 91
Honest Dave's picture

I love seeing new ideas. Its funny to see the haters hate. They hate it when they can't say "done". lol

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

kevgroat's picture

i hate hater haters hating

kevgroat
Activity Score 175
Honest Dave's picture

I'm not hating on anybody. Have a Coke and a smile.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

nggakbanget's picture

ahaha.. SMART!

nggakbanget
Activity Score 38
Art Director
D.B.'s picture

This is a really clever use of medium! I imagine the clients would have been very impressed, cool ad.

D.B.
Activity Score 66
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