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purplesimon's picture

This would never be allowed in the UK, as it suggests this car (or another similar one) is only $14.90 at Toys R Us.

Okay, the brand gives it away, but legally I wonder if this could be used. I don't know about Hong Kong though.

It's an interesting use of ambient media, which I guess is the point.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
elmikel's picture

don't you think that some of these are prints?

elmikel
Activity Score 1147
Illustrator
ivanlim's picture

nice.

ivanlim
Activity Score 202
Copywriter
imation2's picture
imation2
Activity Score 8
Other
club9's picture

imation2, i agree...that's what i thought at first too. but then i noticed the creatives involved on the original campaign are involved on this too, so fair play.

i guess they're just extending the campaign for their client.

Hats off to them - cos the ideas big, don't you think ?

This taxi execution is okay, but i prefer some of the other ones. They feel bigger.

club9
Activity Score 40
Other
adfansforever's picture

nice idea. just love it.

adfansforever
Activity Score 16
Art Director
brandsurgeon's picture

Simple and staright to the point. Creative use of ambience media.

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

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