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capywriter's picture

what is Polycell?

capywriter
Activity Score 5453
Copywriter at Freelance
supersupergirl's picture

what is polycell???

supersupergirl
Activity Score 294
Copywriter at JWT
LimitedTimeOffer's picture

what is google?

LimitedTimeOffer
Activity Score 196
Advertising Agency
adrianapr's picture

what is this?
oh, a crack... again... first in houses (many times), now on the floor...
zzzzzzzz...

PD. by the way, i won´t go to google just to see what something is... it´s an obbligation for an ad to be clear!!!! and this is certainly NOT clear. So zzzzzz....

adrianapr
Activity Score 1250
Applemask's picture

It is if you know what Polycell is, and most people the ad is actually aimed at would.

Applemask
Activity Score 21
benjaminbrown's picture

You kind of have to know this is an installation at the Tate Modern by Doris Shibboleth to understand it.

benjaminbrown
Activity Score 439
Creative Director
guvner's picture

Im sorry but if you don't know what polycell is you need to put down your lipstick and take a trip to any DIY store in the UK. As far as the Ad goes it would deffo make me stop and think why the fuck is there a massive crack in the floor! Good work lads

guvner
Activity Score 18
Art Director
gusifer's picture

That cracked surface is an artistic intervention at the London's Tate Modern Gallery, made by the sculpturer Doris Salcedo. Of course that floorgraphic isn't there.

gusifer
Activity Score 2
Copywriter
purplesimon's picture

Polycell fixes cracks, so this ad fails. Nice try.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
nspad's picture

You serious? It shows the problem and the solution. If it showed a fixed crack people wouldn't get it.

But we'll forgive you: you must be new to this whole 'advertising' thing.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
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