Description
Ambient advertisement created by Quadrant, India for Tata, within the category: Finance.
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Pallavi Dalvi
Copywriter: Atin Roy
Other additional credits: Sunil Balan, Jisho Sebastian, Sudhir Jadhav

Hello! There is a risk factor. Just check it. It also means returns coming down and taxes going up. Only near and far are not the actions here.

my friend, the 'returns' are on the escalator going 'up', and the 'taxes' on the one coming 'down'...so what's the confusion??
Ditch the sign at the side, and just put the logo/message on every second step and it'd be much more effective.

I gather they're replacing these decals on a daily basis? Even a few hours in the escalator is gonna be enough to strip them into nothing.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

sad. how can u be proud of this?