Agency Network: 
July 2008
Target:  Pinball
Target Ambient Ad -  Pinball

Also From This Campaign 2


Ambient advertisement created by The Campaign Palace, Australia for Target, within the category: Retail Services.


Australia's biggest toy sale.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director: Tony Leishman
Art Directors: Subha Naidu, Ben Green
Copywriter: Patrick Lennox
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Highest Rated

Nthngmn's picture

i don't think that's actually a store entrance. Looks more like a subway system.

Activity Score 626
Art Director
amburel's picture

The direction the pegs are set up would knock someone OUT of the store if you were to look at the people as being the balls. That doesn't seem to make sense.

Activity Score 44
Advertising |

do you believe everything you say?

anand_rohit85's picture

Keep Rocking!!

Activity Score 29
Ad Agency |

The elevator to success is out of order. You'll have to use the stairs... one step at a time.

patriciomatus's picture

why you want to keep people outside the sale?

Activity Score 6
Art Director at Art Director
kristy's picture

I love the idea, and this view looks great, but I wonder if you would realize what it was supposed to be from on the ground? It looks like the flappers could be mistaken for benches

Activity Score 7
Zeus's picture

i like it a lot

Activity Score 906
Nthngmn's picture

i don't think that's actually a store entrance. Looks more like a subway system.

Activity Score 626
Art Director
STRTLRS's picture

Thank you. Finally someone that actually "observed" the piece rather than try to find what's wrong with it. Again, thanks Nth.. dude.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

leaking bucket.'s picture

It looks like they had plenty of room in front of the door to actually create a proper Pinball table. The "Big Point" score should be when you walk through the main doors. And yes, I agree that the direction of the pegs should be the other way around.

Could of pushed the idea further instead of just hinting at it.

leaking bucket.
Activity Score 136

That's my first thought...

Paul Eveleigh's picture

Is it the biggest toys? Is it the biggest variety? Is it the biggest sale? Is it the biggest idea the agency has?

Hyperbole like ‘biggest”, “best” and so on is fluff. Hard facts and figures obliterate such overblown claims.

Specifics give you more credibility. For example –

“Australia’s biggest toy sale
3,873 toys from $5.95 to $875.”

Paul Eveleigh
Activity Score 111
theartiz's picture

When you are coming down the Escalator/Stairs that is the only good angle to catch the view that will give out as a Pinball Arcade. So its perfect this way.

How does it work from the inside out? I am Ignorant, looks like I still need to learn a lot. Poor Joe, and you thought you had it.

Mite, Mite... Look, Look there.
Are-wa Nan-deska?
That, Over There, Thats what you call an Art Director in Diapers.

Activity Score 82
Art Director
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