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Big Toy Sale, Soldier

Campaign
Agency Network: 
Published/Aired: 
May 2007
Target:  Big Toy Sale, Soldier

Description

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Ambient advertisement created by The Campaign Palace, Australia for Target, within the category: Gaming.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green
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Rog's picture

He he he!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

MCP's picture

Great stuff, looks cannes bound to me!!!

MCP
Activity Score 231
Copywriter
drunk dave's picture

Got to love it! And yes we've seen the dinky car version, but this kicks arse. Can't quite see the make up on the guy, but if they get a good plastic effect, wicked.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
purplesimon's picture

Or they can use some of those wooden actors we see in Aussie soap operas, that would also make it more believable.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
k-rocka's picture

Really smart.

k-rocka
Activity Score 426
Graphic Designer
drunkard's picture

AWESOME!

drunkard
Activity Score 113
Copywriter
Enas's picture

i like

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jungleraven's picture

lovely...big idea!

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

LucasPS's picture

i want a human-toy like that one in my house.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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