Advertisement
Agency Network: 
Published/Aired: 
March 2010
Like
36
Views
8729
TAM Airlines:  Shadows
TAM Airlines Ambient Ad -  Shadows

Description

Installation made of suitcases and a spotlight.

Account Director: Milena Guillot.
Executive Account: Cecilia Drever.

Ambient advertisement created by Amen, Uruguay for TAM Airlines, within the category: Transport.

Caption

There is more than luggage in your luggage

Advertising Agency: Amén, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Copywriter: Matías Salisbury
Production: Obstinado
Log in to post comments

Highest Rated

sirvan's picture

We just saw this same execution last week. A retailer in the UK I believe.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

pepsiice's picture

hhmmm.. I don't get it @_@

pepsiice
Activity Score 253
Graphic Designer
Alusta's picture

Perhaps it's something to do with the memories from a holiday?

Alusta
Activity Score 52
Harmoniadeamor's picture

come on!!! it means that besides tons of luggage you take huge memories with you, like that one which is the sillhouette of the statue of Christ the Redeemer in Rio de Janeiro...i think that's GREAT!

Harmoniadeamor
Activity Score 4
UPAEP
dumpinground's picture

the thought is bit done but the way they have done is nice but i feel its bit bit layered as an ambient ...

dumpinground
Activity Score 22
Art Director at onm
Hiperion's picture

forced

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
shrek12's picture

This is what happens when you've snorted the stuff in the luggage, (the stuff that's not luggage).

shrek12
Activity Score 206
Student
Shubhra Aggarwal's picture

gets the point across very well ..contrary to what some say.. i think its not forced at all ..very easy, natural :) ..catches the attention, teases, forces to think and makes the point! .. good work Uruguay!

Shubhra Aggarwal
Activity Score 86
Marketing Manager
sirvan's picture

We just saw this same execution last week. A retailer in the UK I believe.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

gonniethegon's picture

nicely done in perfect place. i don't know if it's really needed a tag line like that.

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

pez's picture

like the idea, but don't know if it's effective...

pez
Activity Score 1804
Creative Director
cecidrever's picture
cecidrever
Activity Score 6
SANGUIDEPOIO's picture

Creo que la intersección que existe entre, algunos objetos personales y lo que puede ser un recuerdo....debería ser siempre terreno del arte. Me encantó! felicitaciones a quienes participaron en esto...

SANGUIDEPOIO
Activity Score 3
Tommy G.'s picture

Love this one

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Dzsoi's picture

I don't think the idea is forced, but the visual (luggages) looks forced indeed.

Dzsoi
Activity Score 8611
Copywriter
mikepants2005's picture
mikepants2005
Activity Score 504
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now