'Be Quotable' Guerilla Campaign

Published/Aired: 
December 2009
Talk 1410:  'Be Quotable' Guerilla Campaign
Talk 1410 Ambient Ad -  'Be Quotable' Guerilla Campaign

Description

Problem - need to create awareness for new brand position of being opinionated, informational and memorable
Solution - guerilla ads posted around topical, controversial city sites
Function - place guerilla signage all around the city at controversial locations

Caption

Talk 1410 Be Quotable

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West
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mikeelrapido's picture

Nice idea.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Stones's picture

Bad idea

Stones
Activity Score 138
szkwadrat's picture

I can't make up my mind
LOL

szkwadrat
Activity Score 208
Graphic Designer
bknowlden's picture

I don't agree with the "be quotable", but other than that, it's a nice idea.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

CrackerJackFlash's picture

I think the tag supports and provokes opinions.

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

silvi's picture

Bad photoshop, regular idea.

silvi
Activity Score 4134
Copywriter
WillyLatasa's picture

Its photoshop right? Its not real? poor idea to me..

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

rabbitz's picture

it's fake
btw, the FLG stuff is a joke

rabbitz
Activity Score 464
AD MAN
BananAd's picture

Not clear message. First impression - "it could be fake - not real- don't trust - be doubt about everything.." Add... sooo... "...call us, or read our site", or so on..

BananAd
Activity Score 101
Art Director
Migzter13's picture

I love the one on the "church of scientology" lol

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hufflepoff's picture

this is a very good idea, great execution!

hufflepoff
Activity Score 414
Art Director at shwing
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