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A place to remember

Agency Network: 
Published/Aired: 
December 2012
TAC:  A place to remember
TAC Ambient Ad -  A place to remember

Description

A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

Ambient advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Caption

This many people won't make it to Christmas lunch.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana
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Highest Rated

Black Hour's picture

I would sit in this chair without caring/knowing what it is really about.

Black Hour
Activity Score 368
kleenex's picture

NO....

kleenex
Activity Score 58797
Web Designer/Developer
mitali prasad's picture

no,,am not getting the ad,,,what;s the product,,,am not able to figure out,,,:(

mitali prasad
Activity Score 458
General Manager
dbor's picture

And what's the point?

dbor
Activity Score 1455
Siddarth Basavaraj's picture

works :)

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Black Hour's picture

I would sit in this chair without caring/knowing what it is really about.

Black Hour
Activity Score 368
the pencil's picture

compelling

the pencil
Activity Score 235
Art Director
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