Care Wash is a way to experience the Syoss promise: professional performance, and that fresh-from-the-salon feeling. The spectacular wash station was set up in Zurich’s main station for two days and was fully booked for the entire promotional period after just one hour.
Ambient advertisement created by Jung von Matt, Germany for Syoss, within the category: Health.
Executive Creative Director: Samuel Christ
Art Directors: Johannes Dörig, Andrea Klainguti
Graphic Designer: Tanja Jablanovic
Consultation: Monika Arnold, Julia Grass
Media and blogger relations: Julia Fischhaber
Strategy: Stefan Näf, Romana Weber
Technology: Simon Caminada
Art Buying: Deborah Herzig
Production: Shining Pictures
Director: Simon Nagel
Photography: Andrea Monica Hug
Blogger: Minea Jud