All eyes on the S4

Agency Network: 
May 2013


Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Managing Creative Director: Myles Lord
Group Creative Director: Michael Schachtner
Creative Director: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Account Manager: Christina Müller
Tv Producers: Alexander Münzer, Ute Ressler
Strategy: Andreas Mengele, Sven Koesling
Production Company: Who's Mcqueen Picture
Producers: Alke Gessler, Kalle Petersson
Director: Kai Sehr
Camera: Tobias Dengler
Editors: Daniel Kundrat, Boris Kraschin
Digital Production: Perfect Fools
Technical Director: Björn Kummeneje
Executive Producers: Rainer Spix, Philipp Petersson
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Highest Rated

morse's picture

That was FUN! Well done. How many did they give away?

Activity Score 18159
Art Director |

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morse's picture

That was FUN! Well done. How many did they give away?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I do not think many since you had to wait one full hour to get a free phone.

Activity Score 58777
Web Designer/Developer
Troll's picture

I love this idea. So great.

Activity Score 672
Copywriter |


Arnav's picture

GREAT! just do this contest in my country.....& you'll start the riots in here

Activity Score 166
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

barmelin's picture

Amazing ... Great idea !!!

Activity Score 2
Marketing Manager
Feysless's picture

awesome idea?

Activity Score 2657
Art Director |

groovy baby!

Comellaus's picture

Why no girls with big boobs?

Activity Score 2
Art Director
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