To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call.
Ambient advertisement created by Swedish Tourist Association, Sweden for Swedish Tourist Association, within the category: Transport.
Creative Director: Björn Ståhl
Account Director: Joachim Ewert
Copywriter: Magnus Ivansson
Art Director: Gustav Westman
Planner: Julia Blomquist
Chairman Global Creative Council: Per Pedersen / Grey NY
President GREY Activation & PR: Amy Tunick
SVP Talent, Licensing & Casting: Michelle Overall
Account Director: Seagren Doran
Senior Account Executive: Ashley Pultz
Account Executive: Leigh Harmon
PR: Cohn & Wolfe Stockholm
Film production: Inhouse, Helifilm and Björne Larsson