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Bop Bags

Campaign
Agency Network: 
Published/Aired: 
January 2010
SuperBonder:  Bop Bags

Description

Bop bags with umages of fragile and expensive vases printed on them, were placed in high footfall areas, including major mall. Passer-by couldn't help but touch, hit and play with the bop bags, which demonstrated that whatever happens to your most precious ornaments, Super Bonder would have them up and in perfect condition in matter of seconds.

Ambient advertisement created by DDB, Venezuela for SuperBonder, within the category: Office Equipment.

Advertising Agency: Ars DDB, Caracas, Venezuela
Executive Creative Director: Exequiel Rodríguez, Horacio Maggi
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Account Supervisor: Ramon Guzman
Account Director: Hector Rincon
Advertiser's Supervisor: Ramon Manzanilla
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Highest Rated

NewB's picture

At first I only saw the press ads and thought 'nice'. The problem being is that it was just a representation. Then I saw these 'bop' bags or Weebles as I know them from childhood ("Weebles wobble but they don't fall down!") and the idea was brought to life. Who wouldn't be happy with that in their book?

The only question I am mulling over is whether Super Glue is just a bit of a simple product for it? Everyone knows the benefit of Super Glue. Would it have been better for an insurance company? I think so.

http://nospoonsblog.blogspot.com/

NewB
Activity Score 6
Art Director at AMV BBDO
thedesignaddict's picture

In the way that this has been executed I don't see most consumers making the connection to the product.

thedesignaddict
Activity Score 5403
Art Director at Freelance
meraj's picture

okaaay ... now i got it why they have used the BOP bags :(...again not a good communication way for this kind of product...even though gr8 concept

meraj
Activity Score 216
university
NewB's picture

At first I only saw the press ads and thought 'nice'. The problem being is that it was just a representation. Then I saw these 'bop' bags or Weebles as I know them from childhood ("Weebles wobble but they don't fall down!") and the idea was brought to life. Who wouldn't be happy with that in their book?

The only question I am mulling over is whether Super Glue is just a bit of a simple product for it? Everyone knows the benefit of Super Glue. Would it have been better for an insurance company? I think so.

http://nospoonsblog.blogspot.com/

NewB
Activity Score 6
Art Director at AMV BBDO
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