Description
Ambient advertisement created by DDB, Brazil for Sundown, within the category: Health.
Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisors: Gabriela Guzzardi, Michelle Martins, Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisors: Duda Kertesz, Marcelo Scatolini
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisors: Gabriela Guzzardi, Michelle Martins, Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisors: Duda Kertesz, Marcelo Scatolini
May 09, 2009 - 19:41ivan
I really like these special ink ideas. Never seen UV reacting ink used before.
Creative Director at Ads of the World
May 09, 2009 - 21:13Guest
I'm a calcation male and I'd rather have that tan than to not tan at all. The idea is OK..., but I think you shuold have exaggeratet a bit -just to make the male look more like unnatural red.
May 09, 2009 - 23:19Guest
booooooooo!
May 10, 2009 - 2:15Guest
totally agree~ though it's fresh, but less chance to work on normal readers, unless it reacts really quick!
May 10, 2009 - 4:59Guest
I think you meant Caucasian!!!!! lol
May 11, 2009 - 7:56Guest
Expensive and great
May 14, 2009 - 17:52Guest
UV reacting ink AD ???????????? that`s new!!!! GREAT!!!!!
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