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Agency Network: 
Published/Aired: 
October 2008
SulAmerica:  Torn
SulAmerica Ambient Ad -  Torn

Description

Ambient advertisement created by MPM, Brazil for SulAmerica, within the category: Finance.

Caption

SulAmerica prevents you from doing the same with the resources of your company.

Advertising Agency: MPM Advertising, Brazil
Creative Directors: Jorge Iervolino, Aaron Sutton
Creatives: Augusto Coelho, Jose Arnaldo Suaid, Daniel Bronfen, Luter Son
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo, Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua, Mariana Mozzaquatro
Approval: Zeca Vieira
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Highest Rated

TrainRunner's picture

Are dollars the method of currency in Brazil? And I'm pretty sure it's illegal to print reproductions of U.S. dollars. Besides that, like it.

TrainRunner
Activity Score 225
Art Director
singye's picture

am sure someone is going to be screaming 'done!' in a minute or two, but until they do,

I like.

singye
Activity Score 180
Mountbatten
jsantanaxp's picture

Great campaign of the SulAmerica Health Insurance.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

stitchy's picture

i love it... :D

stitchy
Activity Score 779
creative design
cperry's picture

Impactful

cperry
Activity Score 280
Guest commenter's picture

"Luter Son" foi massa.

Guest commenter
Hibon's picture

G.R.E.A.T.

Hibon
Activity Score 3734

Simple ideas are the best !

SeanMartin's picture

Very, very effective. I dont care if it's been done or not. It works.

SeanMartin
Guest commenter's picture

Corroboro com o parceiro acima sobre a ficha.
"Luter Son"

Guest commenter
Guest commenter's picture
Guest commenter
Guest commenter's picture

i think it's not effective. unless the reader turn the page rudely.

Guest commenter
missed my turn's picture

Glad to see that it's not an American ad with the economy in it's current state. (Albeit a US dollar).

I think it's decently cool in execution, a bit gimmicky, but still cool. My issue is in the message after. I'm let down by it. I feel like something cooler lies within the truth that most people are likely to tape that dollar back together.

missed my turn
Activity Score 426
TrainRunner's picture

Are dollars the method of currency in Brazil? And I'm pretty sure it's illegal to print reproductions of U.S. dollars. Besides that, like it.

TrainRunner
Activity Score 225
Art Director
Haqqi's picture

The ad is breathing

Haqqi
Activity Score 19
Graphic Designer at Geo TV Network
pscs's picture

good ad. should be lasting.

but the 2nd person reading the ad won't know exactly why the money was torn in half.

and why is there an iphone shape at the bottom left?

pscs
Activity Score 440
SAC
des4graphic's picture

I like it

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

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