Torn
Description
Ambient advertisement created by MPM, Brazil for SulAmerica, within the category: Finance.
SulAmerica prevents you from doing the same with the resources of your company.
Creative Directors: Jorge Iervolino, Aaron Sutton
Creatives: Augusto Coelho, Jose Arnaldo Suaid, Daniel Bronfen, Luter Son
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo, Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua, Mariana Mozzaquatro
Approval: Zeca Vieira
am sure someone is going to be screaming 'done!' in a minute or two, but until they do,
I like.
Great campaign of the SulAmerica Health Insurance.
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i love it... :D
Impactful
"Luter Son" foi massa.
G.R.E.A.T.
Simple ideas are the best !
Very, very effective. I dont care if it's been done or not. It works.
Corroboro com o parceiro acima sobre a ficha.
"Luter Son"
i think it's not effective. unless the reader turn the page rudely.
Glad to see that it's not an American ad with the economy in it's current state. (Albeit a US dollar).
I think it's decently cool in execution, a bit gimmicky, but still cool. My issue is in the message after. I'm let down by it. I feel like something cooler lies within the truth that most people are likely to tape that dollar back together.
Are dollars the method of currency in Brazil? And I'm pretty sure it's illegal to print reproductions of U.S. dollars. Besides that, like it.
The ad is breathing
good ad. should be lasting.
but the 2nd person reading the ad won't know exactly why the money was torn in half.
and why is there an iphone shape at the bottom left?
I like it
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\\Graphic in every where.... look around you!\\
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\\Graphic in every where.... look around you!\\
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